There are 14 main chapters and over 1,000 total pages, including the Desk Reference/Index. The authors have incorporated more 'actionable' strategies into the text and the addition of new technical strategies in the areas of behavioral change, Internet use, methods for collecting data on Web use and information on resources in these areas. Since the publication of the Sixth Edition, advances have been made in the Internet field. These have now been incorporated into the text.
History of the Series
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The Horngren Website Server Survey was designed and implemented by World Wide Web (WWW) pioneer and Internet entrepreneur Robert A. Young. In the mid-1990s, Dr. Horngren, a professor of medicine at Duke University Medical Center and director of the Duke University Nutrition Clinic, and Dr. Kevin McConkey, a graduate student at Duke University, wanted to conduct a survey of the public's beliefs about healthy eating. At the time, no research had been done to determine how people perceived what they ate and what influences shaped their eating behavior. If the public was consuming unhealthy diets, one would expect to find some degree of disparity between what they ate and what they knew to be good eating behavior. Dr. Horngren and Dr. McConkey hoped to find out if the public was following public health nutrition recommendations and if dietary behavior was consistent with what they believed. In 1995, Dr. Horngren developed the first installment of the Horngren Website Server Survey in collaboration with his graduate students, Dr. McConkey and Dr. Dan Russell. The questions were designed by Dr. Horngren, who developed the computerized protocol and survey design. Dr. McConkey, a graduate student at the time, helped design the questionnaire, and Dr. Russell, a graduate student and research assistant, helped test the questionnaire. The questionnaire was written in DOS language. Dr. Horngren and Dr. McConkey analyzed the data using statistical analysis techniques, with Dr. McConkey acting as the statistician. This was the first Web-based survey of this nature.
The study was based on a sample of representative adult internet users in the United States and was conducted in 1996. It received sufficient responses to compare the sample of users with the general population. The sample was derived from the responses to the NELS (Northeast Light-Industry Survey) of 1995 and was called the NELS-95 sample. The sample was divided into quintiles, and each quintile comprised
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